Job Description
Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship. This role collaborates with Customer Account Managers, Commercial Development, Brand Marketing, and Category/Shopper Insights to build brand and category level (multi-brand) Retail Marketing strategies which ensure an optimized Path to Purchase through retail digital media, in-store media, and promotions. The role is ultimately responsible for driving deep account leadership connectivity to facilitate coordinated campaigns to drive improved return on investment and category growth utilizing Nestle brands.
Category Strategy: Product / brand category objectives - Lead Shopper Marketing Agenda for top national accounts, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
- Lead the management of shopper marketing agencies and vendors that includes briefing, evaluating strategy and creative, communication across key stakeholders.
- Lead the development of shopper programming with an omnichannel approach (Paid Search, Digital Media, POS, etc) that includes partnering with Retail Media COE, Retail Media Network, creative and media agency partners and to maximize the shopper investment.
- Build compelling tools/presentations to aid Sales partners in securing retailer support of key promotions.
- Steer strategic internal annual planning on the Joint Business Planning - requires liaising with customer team through the development of
- their customer plans that are aligned with the customer's problem to solve and NCP priorities.
- Spearheads development and share out of program measurement, evaluation, and analysis using the NUSA Intelligent Framework with cross functional partners, Brand, Commercial Development, and Sales.
- Demonstrates the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate omni-commerce tactics and cutting-edge program activation elements.
- Builds and maintains multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, Retailer sales meetings, Investment requests, etc.
- Effectively managing the specific customer shopper marketing budget, with responsibility for both working and non-working dollars.
Key Experiences: - Bachelor’s degree required
- Master’s degree/MBA preferred
- 5+ years of brand marketing or direct shopper marketing experience, preferably in CPG
- Agency relationship management experience
- Retail sales experience is a plus
- Travel: 25%
Knowledge:
- Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance)
- Demonstrated knowledge of business driving technology solutions (i.e. Circana, Numerator), internal/external industry insights and trends and syndicated market measurements data
- Knowledge of core Business Processes and Fundamentals (Sales/Distribution, Customer Planning and Managing, Financial Reporting, Training, HR Policies, Integrated Commercial Planning, Nestlé Management and Leadership Principles)
- Knowledge of qualitative and quantitative research techniques/methods
Skill Profile - Retailer & Shopper Obsession
- Customer Relationship Management
- Understanding of shopper journey and how to leverage omni (digital media and in store) to build comprehensive shopper programs in line with brand Retail Media Expertise & Agency Management
- (Creative & Media) and retailer priorities
- Clear understanding of business objectives and retailer needs
- Deep Knowledge of RM Planning, execution, optimization, measurement & critical customer tent pole events
- Fluent in taking Brand Strategies and transitioning them to retailer strategies/plans
- Budget Management & Maintenance / Osprey
- Financial Acumen and reporting
- Excellence Communication and collaboration skills
- Strong Commercial & Financial acumen
- Understanding of Category Insights and Shopper Insights
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It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
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Job Requisition: 379294
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